Last week, Apple introduced a new series of iPhone ads featuring real people talking about the benefits they get from using the device. And, wouldn’t you know it, the very first parody of the campaign has hit the market, featuring a guy named Ben whose iPhone got bricked from the 1.1.1 firmware update, only it’s still TOTALLY useful.
Fun stuff.
Via TUAW
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
