Apple has started airing its first TV ads for the iPhone 5c following the availability of pre-orders over the weekend. This particular ad, “For the colorful,” features the 5c forming in different colors out of liquid. It could easily be confused with a candy commercial at first, but it turns into a classic Apple ad about halfway through.
The 5c hits shelves this Friday alongside the 5s.
Thanks: Sean
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
