Hot of the heels of Apple’s “Shot on iPhone” ad campaign winning top prize at the Outdoor Lions competition at Cannes, the company has unveiled two new videos showing off the kind of beautiful footage it’s possible to capture on an iPhone.
Check them out below.
Filmed in Thailand and Brazil, and set to Tremor’s “Caracol” and Jamie xx’s “I Know There’s Gonna (Be Good Times)” the ads demonstrate the impressive slo-mo features seen on the iPhone 6 and 6 Plus.
Apple’s “Shot on iPhone” ad campaign started earlier this year, with Apple showcasing images found on social media from 77 people in 24 countries, which were subsequently displayed on billboards, bus stops and train stations. More recently it expanded to include videos, too — showcasing unusual slices of life from around the world.
At Cannes, the ads were described as a “game-changer” by jury president Juan Carlos Ortiz.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
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