Apple has just unveiled a new iPhone app that, as usual, focuses on taking existing iPhone apps and functionality and applying them to a relatable real-world experience, as conveyed by a pleasant and unassuming narrator.
The “Backpacker” ad follows a young traveler in Barcelona as he uses his iPhone 3GS to find hostels with the free Hostelworld.com application, email pictures to his mom and use the $24.99 Jibbigo app to translate for him on the fly.
Not covered in the commercial? The kidney the narrator had to sell to afford the AT&T 3G international roaming charges he incurred when he returned from his trip. You should have switched to WiFi only, my son.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
