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Apple’s advertising team has thrown a lot of hyperbolic adjectives at the iPad like “legendary”, “amazing” and “magical,” but their latest advertisement might be pressing it. “Cinematic,” sure. “Elementary”…. uh, okay. But by the time we’re at “full size” and “electric,” I think maybe we’re scraping the bottom of the barrel here.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
