The Apple Watch? It’s incredible.
The new MacBook? It’s unbelievable.
Apple’s team? Amazing!
Tim Cook is either the world’s most positive CEO or he possesses the world’s greatest poker face. Just watch the string of superlatives he unleashed during Apple’s “Spring Forward” event Monday, as rounded up in Cult of Mac’s supercut video below.
Tim Cook eased some of our worries about Apple Watch’s battery on Monday by revealing you’ll get at least 18 hours of use from it. But if you’d like a wearable that looks just as good, and comes without the battery problems, Hini Mizushima has the perfect creation for you.
The slow crafter Mizushima created a wonderful ‘Super Low-Tech’ Apple Watch engineered to keep up with an active lifestyle with snap fasteners. The ultralight wearable doesn’t actually tell time, but it’s sure to turn heads just as quickly as the gold Apple Watch Edition.
Take a closer look:
Apple is allegedly planning even more variations of its Watch, with up to three casings in the works for later this year.
Ahead of the Apple Watch going on sale April 24, the Chinese market is being flooded with fake versions of Apple’s wearable device — many of them bearing an uncanny likeness to Apple’s smartwatch, at a fraction of the cost.
Starting at less than $50, the “inspired by Apple” Apple Watch knockoffs are predominantly modelled on the cheaper Apple Watch Sport devices, but I’d be in no way surprised if we saw Apple Watch Edition replicas turn up at a later date, much as we routinely see fake Rolexes today.
As soon as Tim Cook announced that the Apple Watch Edition starts at $10,000, you could practically hear the scratch of jokes being written. This one, by YouTube’s CollegeHumor channel, is among the best so far. It describes the “groundbreaking” feature of letting wearers reveal with a single flash of the wrist that they have crazy amounts of money to spend.
Faux-Apple ads are well worn by now, to the point where they practically qualify as a comedy subgenre on their own. A few things made me chuckle about this one, however — from Jony Ive’s pronunciation of “aluminium,” to the foolproof method employed by the actor playing Tim Cook to check that he’s still rich.
Check out the video below.
One of the most difficult decisions you will need to make when choosing an Apple Watch is which case size to go for. But the Apple Store app for iPhone hopes to make the process easier by displaying both the 38mm and 42mm Watch cases at their actual size.
The tech world is completely aghast at the price of the gold Apple Watch Edition, which starts at $10,000 but is more likely to set buyers back $17,000 (plus tax!).
The pricing is baking everyone’s noodles. We can’t wrap our heads around a super-expensive watch that will soon be obsolete and is functionally identical to a $350 model. This is not how tech works.
But that’s the point. I wrote how the high-end Apple Watch winds me up — I argued that its very existence is antithetical to Apple’s democratic values. But after further research, it’s obvious that Apple knows exactly what it’s doing, and it’s very smart — even if I still don’t like the gold watch’s enormous price tag.
The Apple Watch Edition is a classic Veblen product. The outrageous price is the whole point. And the higher it gets, the more of them Apple will sell. It might even be priced too low.
A new report for Reuters says that app makers are struggling to come up with the kind of “killer app” that will be a winner for the Apple Watch in the way that Instagram or, more recently, Snapchat was for the iPhone. The report notes that Apple has blocked certain features of the Apple Watch, including its gyroscope and accelerometer, on the initial WatchKit developers’ kit, but won’t reveal exactly why this has been done.
Other aspects of the Apple Watch third-party developers can now yet tap into include the ability to wake up companion iOS apps, using the Taptic Engine, heart rate tracking, Force Touch, and a variety of other innovations.
“The limitations are discouraging,” one engineer, developing a Watch app to control a Tesla Model S, is quoted as saying.
Nerds and regular folks across the globe paused yesterday while Tim Cook unveiled Apple’s newest products. While everyone else was busying talking about the Apple Watch and new MacBook, your favorite brands were trying to get in on the buzz with a tweetstorm of puns and jokes.
Makers of everything from Twinkies to Miller Lite were ready to go viral with their witty tweets. Most fell flat, but there were a couple clever ones mixed in with the noise.
Here are the hottest Apple Watch-related tweets from social media marketers looking to cash in on Apple’s cachet:
Actress Anna Kendrick can probably afford a $10,000 gold watch, but that didn’t stop her from taking a bite out of Apple after it flexed its wrist-computing power Monday.
Known for her brutal Twitter truths, Kendrick offered a sour evaluation of the high-end Apple Watch, which is made of 18-karat gold and comes with a matching luxury price tag.
“We should be thanking Apple for launching the $10,000 ‘apple watch’ as the new gold standard in douchebag detection,” wrote Kendrick.
Swatch may be just a couple of months from launching its own Apple Watch rival, but the 61-year old co-creator of the low cost Swatch wristwatch, Elmar Mock, isn’t being shy about describing the havoc he thinks Apple’s debut wearable device is going to wreak on the watch industry.
“Apple will succeed quickly,” Mock told Bloomberg. “It will put a lot of pressure on the traditional watch industry and jobs in Switzerland.”
Although other brands are now starting to investigate the possibilities of smartwatches, Mock thinks people are still selling the Apple Watch short, saying that the Apple Watch is going to bring about an “Ice Age” for makers of mid-priced Swiss watches when it ships in April.
One of the highlights of any Apple keynote is that it inevitably means another catchy jingle from YouTube songsmith and longtime Mac-fan, Jonathan Mann: a musician whose Apple-centric songs once made even Steve Jobs dance.
Frankly, it’s amazing that nothing short of amazing that Mann is able to create such entire songs, complete with music videos, so quickly after an Apple keynote is off the air, but somehow he does. Choosing a smooth jazz-synth sound and the vaguely-inappropriate title “It’s Not Just With You, It’s In You… I Mean On You,” Mann lovingly lampoons Apple’s “most personal device” with an earworm that, all things being equal, should tide you over until WWDC.
Check out the music video (and its lyrics) after the jump. You might even want to sing along…
Apple will consume 18 percent of global sapphire ingot output making the displays for the Apple Watch, according to a new report coming out of China’s supply chain. This adds up to a whopping 30.8 million millimetres of two-inch (diameter) sapphire ingots in total.
Assume, for a moment, you’ve always been an Android guy but yesterday’s spintastic Apple Watch presentation sent you over the edge.
Now you’re a freshly minted Apple fanboy with money to burn, and you want to go from zero to full-on Apple hero. How much is it going to set you back if you’re ready to go all in with the latest, greatest gear Cupertino has to offer?
The Apple Watch is a watch in as much as the iPhone is a phone: It bears a resemblance to its titular device, but does so much more as well. That said, Apple’s focus on inviting fashion and watch journalists to yesterday’s “Spring Forward” keynote shows that Cupertino does view its new wearable device as an alternative to analog watches.
Now that we finally have a price tag for all the Apple Watch models, we can compare a few classic alternatives you could strap on your wrist instead. You won’t get the apps, or the ability to beam your heartbeat to a loved one, but if it’s a stylish status symbol you’re after, these are the timepieces the Apple Watch needs to beat.
Check out our picks to see if Jony Ive’s proclamation that Swiss watchmakers are “f*cked” is really true.
With so many Apple Watch configurations to choose from, making your preorder before Apple’s initial stock sells out next month could be difficult if you leave it until the last minute.
But you can choose and save your favorite Watch configuration now for instant preordering later through the Apple’s online store.
When Steve jobs co-founded Apple, his vision was to democratize technology.
At the time, computers were for governments and rich corporations. Jobs wanted everyone to have their own computer — a crazy idea back in the ’70s. The slogan for the original Macintosh was “the computer for the rest of us.”
For the next 30 years, Jobs worked hard to realize that mission. Although Apple has never made the cheapest computers, in general, the trend has been cheaper and more accessible, from the Mac to the iPhone. For most people, Apple’s products are largely affordable.
This is why the gold Apple Watch Edition — which starts at $10,000 — bugs me. It’s not a watch for the rest of us. It’s a watch for everyone but us. It’s a watch for the one percent.
Apple blew us away today with its HBO Now partnership, sexy new MacBook, and ResearchKit. But the star of the show was Apple Watch, which has the potential to be either a game changer or massive flop.
For those who don’t remember, this was the second time Apple execs have taken the stage to talk Apple Watch. We got an initial preview of the Watch back in September, and today’s event was more for filling in the knowledge gaps.
While we already knew the Watch’s main selling points and the kinds of apps it would run, there was still some crucial information that needed answering. Luckily Apple did address the most important questions, but it also left certain aspects of the Watch in ambiguity.
The new MacBook is gorgeous, insanely thin, revolutionary and pressure-sensitive. It’s also missing one killer feature: a glowing Apple logo.
The shining bit of trade dress has been a pop culture icon ever since Apple released the PowerBook G3 in May 1999. However, it looks like Jony Ive’s design team is ready to sacrifice the glowing Apple beacon in the name of thinness. You’ll still find a light-up logo on the MacBook Airs and MacBook Pros, but it was never meant to be on Apple’s new golden beauties.
Take a look at the back of the new 12-inch Retina MacBook:
Pre-orders for the Apple Watch start on April 10th, but if you’re anything like us, you probably already know which Apple Watch you’re going to buy.
I’ve got my heart set on the Apple Watch Sport murdered out in space grey with a black sport band, even though the stainless steel Apple Watch is a little cheaper than I was expecting. Some of the Cult of Mac staff are still debating which timepiece they’ll be purchasing, but we want to hear from you, the readers, which Apple Watch version do you plan to buy?
Today’s ‘Spring Forward’ keynote was packed with more videos than any event in recent memory. Not only did Apple show promo videos for the new products like the 12-inch MacBook and Apple Watch, there were three separate videos just talking about the different materials that went into Apple Watch.
Apple finally posted all nine new videos on its YouTube channel, and you can watch all of them below:
What will make or break the Apple Watch for most people isn’t a fancy band or the feel of the Digital Crown. It will be the apps they can use.
And after today’s Spring Forward event, it looks like a lot of apps will be ready for Watch on day one.
There won’t be an App Store on the Watch itself, but you’ll be able to install apps directly from a special section of the App Store on a paired iPhone. Here are what the hottest third-party Watch apps will look like, including ones Apple isn’t showing off on its site:
Now that we know more about the long-awaited Apple Watch, it’s time to find out how it stacks up against Google’s Android Wear platform and the growing number of wearables that support it.
There are lots of similarities between the two, but there also some big differences in software, hardware, and price that will likely help you decide which one is right for you.
Starting April 10th you’ll be able to go into any Apple Store and try on Jony Ive’s amazing new timepiece.
If you’d rather not wait and want to see how Apple’s timepiece will fit your wrist right now, Apple’s got a handy sizing guide that will help you find the perfect size from your house. The Apple Store app for iOS also has a size comparison tool so you can see how big each watch face is on your wrist.
Grab the printout version below:
The biggest surprise about today’s big Apple Watch event? That Cupertino’s upcoming wearable didn’t really steal the show.
We got a few new details about the smartwatch, but Tim Cook and crew really blew our minds with several other big announcements. Here are the most important revelations from the show at San Francisco’s Yerba Buena Center for the Arts.
