Great new “Get a Mac” spot from Apple last night showcasing the Mac OS X Leopard back-up utility Time Machine. A dozen Justin Longs as Mac — I don’t know whether to cheer or run screaming. Highly effective explanation of the technology, though. And it’s nice to see the campaign get kindler and gentler again after the Vista-attack ads.
Via TUAW
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
