You know, I really didn’t think that iPhone hype could reach a level any higher than where it has been since its announcement in January. And then I get out of bed every day, and a national interest magazine does a cover story, and then Apple ups the battery life and even shows how it works in 3D. I have a feeling it’s only a matter of time before the first folks get in line to buy one the day it gets released.
I mean, seriously? Those Apple website 3D demos? So hot.
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Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
