In a first, Apple rolled out three new chips at once — the M3, M3 Pro and M3 Max — during its Halloween-themed Scary Fast event Monday. The new Apple processors power updated 14-inch and 16-inch MacBook Pro models.
The company also utilized a cool-looking space black aluminum finish for the first time on M3 Pro and M3 Max models. The laptops promise to hit speedy new benchmarks.
“Tonight we’re doing something we haven’t done before, as we bring our latest technologies to a broader set of users more rapidly than ever,” said Johny Srouji, Apple’s senior vice president of hardware technologies. “We’re launching the next generation of Apple silicon for the Mac by releasing three great new chips at the same time.”