Apple’s latest iPhone 5s ad debuted during last night’s Agents of SHIELD on ABC, and it’s a bit of a mixed bag.
Built around the idea that “You’re more powerful than you think,” the ad shows the iPhone being used to as a tool by people in various lines of work. In this way, it’s very reminiscent of Apple’s recent “Your Verse” campaign for the iPad.
But while it’s good aspirational fare — with absolutely nothing offensive about it — it also comes across as, well, kind of boring really.
The iOS Kindle app just got an update, and it’s a good one. The left sidebar that you can summon while reading now has direct access to the table of contents, and you can access X-Ray info just by tapping on a word.
Remember the Elevation Dock? Yeah, me too. The Kickstarter took so long to ship that everybody who’d ordered one had upgraded to the iPhone 5 by the time the dock shipped, so they needed adapters to make them fit their new phones.
Still, that won’t happen with the new Elevation Stand, which is a simple $100 aluminum brick that adds a few inches to the height of your iMac.
DC Comics comic game, Injustice: Gods Among Us, will be getting a new mobile multiplayer mode and tons of new characters, according to reports coming out of WonderCon.
Developed by NetherRealm and published by Warner Brothers, the fighting game is one of a very select few that gets it right on touch-based devices — faithfully translating the PlayStation 3 and Xbox 360 console game to Apple’s mobile operating system.
Until now, however, playing the game on iOS has been a solitary experience. That looks like it will be rectified in a future game update, as a video from DC All Access reveals a multiplayer mode in the works.
Barely two months after I bought the original, Logitech has updated the Ultrathin Keyboard Cover for iPad, with matching new models for the iPads Air and Mini. The Bluetooth keyboards still work as covers and stands for your iPad, but now they also hold the iPad at an adjustable angle, and have a hidden hinge that pops out when your need it.
Lytro’s new Illum field Camera is the first of its products you’ll want to buy. The original Lytro Field Camera was a nice proof of concept, but the low resolution images were pretty crappy, and the unit itself was one of the least ergonomic camera designs I’ve ever seen.
The Illum still has some ergonomics issues, but promises much better pictures.
Apple has released security patches to fix the Heartbleed bug on AirPort base stations, and SSL-based security updates for Apple TVs and Macs.
You should probably go and update all of them as soon as possible.
Apple has aired a new ad for the iPhone 5s titled “Powerful.” It’s the first TV spot dedicated solely to the 5s since “Metal Mastered” last fall.
This new ad showcases the iPhone helping with creative tasks live music. The song is “Gigantic” by the Pixies, a hit song from the 90s.
Under the watchful eye of Tim Cook Apple’s gone from the most powerful tech company in the world to the most green. Yesterday’s new ad shone the spotlight on Apple’s environmental practices but the true celebrations of going green kicked off today for Earth Day.
Select Apple Stores around the world sprouted green leafed logos to go with new Earth Day shirts and lanyards for Specialists and Geniuses, but rather than driving all the way to your local store we’ve gathered shots of Apple Stores near and far celebrating Apple’s pledge to leave the world better than they found it.
Take a look:
If pangs of jealousy hit you every time developers start waxing poetic about new OS X goodies found in a new beta update, your time has finally come to join in on the fun.
Starting this afternoon Apple has opened up its OS X Mavericks beta testing program to let everyone – not just those slick coding developers – download the latest OS X beta seeds.
It’s been over a month since Apple released its beefy iOS 7.1 update but iPhone and iPad users can now update to iOS 7.1.1 which was just made available this morning.
The update comes with a number of bug fixes as well improvements for Touch ID fingerprint recognition. Other fixes added a included the extermination of a bug that was impacting keyboard responsiveness, and an issue when using Bluetooth keyboards with VoiceOver enabled.
You can grab it via an OTA update on your device, or through iTunes, or you can grab the version you need in the download links below:
It’s easy to get a thrill from the action portrayed in the movies. While these characters perform bank heists and other risky situations, these are all far from being like our average days. When the office isn’t giving you a rush, the new app Bike Assault is perfect for you. Tilt your way through traffic shooting an armored truck, and catching as much money as possible, without crashing. Just how much loot will you be able to pick up?
Take a look at the video and see what you think.
Your iPhone and iPad already have some fonts on board, but what if you want to make something that looks like it was stenciled or written in cursive? Or maybe you just like knowing that you have like 800 typefaces to choose from, just in case? Install New Fonts has you covered with enough options to keep you out of trouble for a while. If you’re wondering how to install fonts on iPad, here’s a guide that covers everything you need.
It’s free to download, but most of it is locked behind a $2.99 in-app purchase. But everything’s licensed for commercial use, so think of it as an investment.
Pretty much every Apple product has cannibalized sales from another one: the MacBook cannibalized the Mac, the iPhone cannibalized the iPod, the iPad cannibalized the MacBook, and the iPad mini cannibalized the iPad Air.
On its part, though, Apple has always been cavalier about cannibalizing its own sales. In February, 2013, Tim Cook told investors that “if we don’t cannibalize, someone else will.” Which is why Cupertino is unlikely to be worried about analyst concerns that a larger iPhone 6 could cannibalize sales of the iPad mini.
When the developers at AgileBits showed me 1Password’s highly anticipated iOS 7 redesign at Macworld last month, I naturally asked when it would come out. They were cagey, but I was told to expect some “interesting things soon.” The day has finally arrived, and 1Password’s biggest update since version 4.0 is out in the App Store.
Redesigned to match the cleaner aesthetics of iOS 7, 1Password 4.5 finally brings support for switching between multiple vaults. The feature was previously limited to the Mac, but now the iOS app can switch between vaults from within its settings.
1Password 4.5 also includes notable improvements to its built-in browser, better integration with its desktop counterpart (which has also been updated), and some other welcomed features.
Streaming media services that want to sell subscriptions to users of their apps on the iPhone or iPad have to make a deal with the proverbial devil: if they want to sign up customers on an iOS device, they have to give Apple a 30% cut of the sale.
For music subscription services like Rdio and Spotify, where the margins are razor thin, giving up that 30% cut is enough to turn a subscription from a profit to a break-even proposition. So when a company goes this route, it’s easy to assume they are hurting.
By this logic, Beats Music — the new subscription music service launched in January — is hurting.
So far, the consensus is that while we will see a 4.7-inch iPhone 6 in September, we will have to wait until the holidays, or even later, to see the rumored 5.5-inch model. The culprit, claim reports, are those ever pesky “yields,” but what does that mean? Why is a 5.5-inch iPhone 6 so much harder to make than a 4.7-inch one?
A new report out of Taiwan sheds some light on the matter. The issue apparently is that the 5.5-inch iPhone 6 is meant to be super thin… even thinner than the 4.7-inch. And that requires perfecting a very special kind of battery.
Do you have an ancient first-gen iPod lying around? A candy-shelled iMac G3? An iPhone 2g? Heck, even a vintage Macintosh SE, or working Apple I?
Good news. Starting today, Apple’s retail stores will accept any of its old products for recycling, and if they think they can resell it, you’ll even get some store credit (although you may want to hold off on trading in that Apple I).
Back in the early 80s Apple greeted the arrival of IBM PCs with a snarky full page newspaper ad reading, “Welcome, IBM. Seriously.”
In the past few years, however, Apple’s claws haven’t come out all that often when it comes to taking rivals down a peg or two.
In fact, most of the recent sideways swipes involving Apple tend to be other companies (normally Samsung) taking shots at Apple, rather than the other way around.
Well, the tables have turned in a new print ad which appeared in the UK’s Guardian and free commuter paper Metro today.
Like any good Apple product, there isn’t too much publicly confirmed about Jobs — the forthcoming movie about Apple’s late CEO, penned by Social Network screenwriter Aaron Sorkin.
However, the Academy Award-winning screenwriter did take a moment on Monday to shed a bit more light on the project, while answering questions at New York City’s School of Visual Arts for the Tribeca Film Festival.
Describing the script as “one of the very few times I ended up writing what I set out to write,” Sorkin noted that it will reveal both the positive and negative aspects of Jobs’ persona, as detailed in the 2011 Walter Isaacson biography, of which this is a (loose) adaptation.
To celebrate the fact that April 22 is Earth Day, Apple has updated its logo to include a green leaf, as seen in the above picture of Apple’s giant Nanjing East retail store in Shanghai.
2014 is the first time in eight years that Apple has celebrated Earth Day. In addition to the revised logo, Apple will also give employes at selected stores special Earth Day shirts to wear. A special event is additionally planned to take place in Cupertino.
Is Nike going to be teaming with Apple for the iWatch?
Ever since Nike announced the surprising news that it was scrapping its rival fitness-tracking FuelBand line of wearables — including a new, slimmer device planned for this fall — the rumor mill has been buzzing with suggestions that Nike is now positioned perfectly to partner Apple for its long-awaited iWatch.
Here’s why it makes sense:
CloudConvert, the web-app that lets you convert almost any file format to any other file format, now comes as an iOS app. It still uses CloudConvert’s great web service as its engine, but adds a native iOS interface.
You know what that means? It means you can send any file to CloudConvert using the standards iOS “Open In…” dialog. Got a Word DOCX file in your webmail and need to send it to someone else as a PDF? No problem.
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Evernote’s new Business Notebook (made my Moleskine) lets you share just a part of your handwritten notes with other businessy-type folks, and it also lets you check a box on each page to set a reminder. And of course it does this in concert with the Evernote suite of apps.
Eye-Fi – the company that makes the Wi-Fi-enabled SD cards we use for covering trade-shows – has launched a Eye-Fi Cloud, a new app and service that stores all your photos in the cloud, whether you took them on your iPhone or a big fancy camera.