Apple’s leaders have a history of recruiting the folks they want by convincing them to think different with their career choices. Steve Jobs recruited former Apple CEO John Sculley by asking if he wanted to sell sugar water (a.k.a Pepsi) his whole life or come and change the world. Jobs later convinced Tim Cook to join Apple through his unorthodox approach to business.
Now, at Cannes Lions’ International Festival of Creativity in France, Apple’s retail boss Angela Ahrendts reveals how Cook convinced her to join Apple in 2013 — even though this meant turning her back on her previous job at Burberry.