From a current advertising circular. But the proximity of the “i” and the “Phone” must be a coincidence, right? Right?
Don’t buy them all at once, now. Plenty of Ralph’s “iPhones” to go around.
Thanks for the tip, SBI!
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
