Apple has started rolling out 4K content to iTunes users, just as it promised it would do at this week’s Apple media event.

Although the fifth generation Apple TV 4K won’t actually arrive with customers until next week, the new 4K content — including both movies and TV shows — is viewable in all its glory on the newer 4K and 5K iMacs.

Pre-orders of the iPhone 8 and iPhone 8 Plus, Apple TV 4K and Apple Watch Series 3 are all set to open tonight at 12:01 a.m. Pacific.

Apple’s made a ton of improvements to the pre-order process over the years, but the past few years have taught these things can sell out quickly. Taking an extra few minutes to get your pre-order in could cause your shipment to be delayed.

Demand for the new iPhone 8 may not be as huge as in year’s past, but we’ve compiled a quick guide to help you get the iPhone you want and get back to sleep before Apple’s servers get crushed.

Here’s what to do:

This week, take your mind off that new $1,000 iPhone X and get these bargains instead!

We found great deals on iPhone SE and iPad, plus a couple of free apps (including an awesome Batman game).

The wireless future Apple is embracing is starting to look absolutely magical. And very convenient.

iPhone X and iPhone 8 owners that want to mount their device on the dashboard of their car won’t have to deal with a mess of wires and dongles to charge and listen to music at the same time, thanks to a brilliant new mount from Scosche.

One of Google Chrome’s best features is its use of favicons in tabs. Take a look at a crowded Chrome window and you’ll see each tiny tab has a colorful, easy-to-identify icon in it. Look at the same window in Safari and you get a mess of tabs with a few letters of the page title peeking out at you. It’s almost impossible to tell one site from another. That’s where Daniel Alm’s Faviconographer comes in. It’s an app with one purpose: to draw favicon onto Safari tabs.

Only you will be able to unlock your iPhone X using Face ID.

When the new biometric security features makes its debut this November, it will support just one user, Apple has confirmed. If anyone else uses your device, they’ll have to enter the passcode.

This post is brought to you by Prosoft Engineering, maker of Drive Genius 5.

If you’re serious about taking care of your Mac, you probably use a variety of third-party applications. From VPNs to defragging, managing backups to scanning for viruses, it takes a village of apps to keep Macs at their best.

The latest version of iTunes — 12.7 — removes the App Store. That’s bad news for folks who like to keep backups of old iOS apps around, but good news for people who have bloat and clutter. But the update also removes all your custom ringtones, so you can’t manage them from your Mac.

Don’t despair. You can still download purchased ringtones, and copy your own tones across from the Mac. It’s just not obvious how to do it any more.

The new iPhone 8 and iPhone X support “wireless” charging. That is, you can toss them onto a charging mat instead of plugging in a Lightning cable. Obviously this is more convenient when you’re at home — you can put a pad on your nightstand, desk or hallway table.

But there are other advantages to iPhone wireless charging that aren’t so obvious. And there is also one big disadvantage — one that has the potential to cause major damage to the Earth.

The final build of macOS High Sierra is finally ready for prime time.

This morning Apple released the GM build of its next big update for Macs allowing registered developers and members of the public beta testing to install the software ahead of its public launch.

Pricey iPhones need good protective cases and Speck has introduced a line of cases for the newest iPhones the company says is its toughest ever.

The Presidio ULTRA cases for iPhone 8, 8 Plus and the thousand dollar iPhone X, features four layers of protection Speck says passed a drop test from a height of 15 feet.

If you want your Apple Watch Series 3 to work properly in the U.S., don’t buy it when you’re on vacation abroad.

Units purchased in other countries won’t connect to LTE networks in the U.S., and vice versa. That means you won’t be able to roam with your Apple Watch in the same way you can with your iPhone.

Photographers gripe about the ugliness of camera backpacks and a number of startups have cropped up on Kickstarter with designs that remove the bulk, improve functionality and give the genre a much-needed facelift.

Brevitē, pronounced like the word that means concession, had such a successful run with its first camera backpack in 2015, it immediately designed two more.

Now the Boston-based company started by three brothers is crowd funding to bring its most recent line to market. The Hadley Series appears to refine the minimalist design philosophy that motivates Brevitē.

Apple’s new Wireless Charging Case for AirPods will go on sale this December, according to a report out of Europe, which sites Apple Switzerland. The device is expected to cost $69, which is the same amount you’ll pay to replace a standard case if you lose it.

Spotify now offers iOS users the ability to easily share tracks with people using iMessage — without having to worry about copy-and-pasting links to do so.

Personal electronics are looking more and more like the shiny future we’ve been promised. Wireless devices are a big part of it. The fewer wires cluttering up our lives, the more things start to feel like the 21st century.

Apple has discontinued Apple Watch Series 2 following the unveiling of its successor earlier this week. Series 1 models are still available, and will be sticking around for the foreseeable future as a more affordable alternative to Series 3.

As virtually everyone predicted, the iPhone X was the undisputed star coming out of this week’s Apple media event — but don’t expect them to be in ready supply immediately following release.

According to a new report, the later shipping date of the tenth anniversary iPhone X is linked to production problems, and suggests possible supply constraints in the months ahead. In other words, if you want to get your hands on an iPhone X, you’ll need to be exceptionally quick off the mark when pre-orders open.

Apple technology “just works.” Except for when it doesn’t — as the world was reminded during this week’s iPhone X event when software boss Craig Federighi was unable to get Face ID to work on stage the first couple of times he tried it in front of the world.

Except, according to Apple, that’s not what happened at all. To paraphrase Apple’s late CEO Steve Jobs, we’re watching it wrong.

Sports-centric wireless headphone maker Jaybird is ready to make a run at AirPods.

The company just fired the starting gun for Jaybird Run, a set of totally wireless earbuds aimed at runners and other sports fanatics. They’re bigger than AirPods, and differ in significant ways. But for runners and other athletes, they could offer keen competition for Cupertino’s wireless earbuds.

Apple may claim that Face ID is its most secure biometrics system yet, but Sen. Al Franken wants the proof.

In a letter to Apple sent Wednesday, the Minnesota Democrat raised questions about whether Apple might use the faceprints it gathers to “benefit other sectors of its business, sell it to third parties for surveillance purposes, or receive law enforcement requests to access it facial recognition system — eventual uses that may not be contemplated by Apple customers.”

The iPhone 8 is one of the most gorgeous smartphones ever created. And absolutely no one is planning to buy it.

Cult of Mac polled our readers after yesterday’s keynote at the Steve Jobs Theater to gauge interest in iPhone X and its two ugly step-siblings. Over 5,400 potential iPhone buyers responded and it looks like the iPhone X is going to be a mega-hit while iPhone 8 sales may suffer.

Here are the results:

For a company that insists it doesn’t like to look to the past, Apple’s new Face ID logo will certainly feel familiar to longtime Mac users.

Apple debuted the new logo during its iPhone X keynote yesterday to show off the phones facial scanning features. It features a simple smiling face that looks three dimensional, but it’s actually just a repurposed version of the classic Happy Mac icon originally created by Susan Kare for the original Macintosh.

Check out the similarities:

The iPhone isn’t the only Apple product lineup that got a lot more expensive this week.

While Apple fans were busy ogling at all the specs and prices on the new iPhone X and iPhones 8 after yesterday’s keynote, Apple made a quiet adjustment to the price tags on all of its iPad Pros but hasn’t publicly stated the reason for the increase.

This post is brought to you by Totallee.

The new iPhone X is a game-changing device. It’s stuffed with delicious tech nougat: high-resolution cameras and 3D sensors, augmented-reality capabilities, an OLED display and other mouthwatering goodies.

You want to make sure to protect a pricey phone like this (it starts at $999). But you also don’t want to hide the gorgeous details of its design. This is a top-tier Apple device, after all.