Living in the U.K. as I do (in contrast to most of my California-based Cult of Mac co-writers), Christmas ads are one of the few bright spots at this time of year.
And Lloyds Bank just kicked off the season with a cracking 40-second ad showing off the fact that it is now well and truly on the Apple Pay bandwagon. The ad tells the story of a girl looking for the perfect Christmas gift for her mom — with Apple’s mobile payment service coming to the rescue.
Check it out below.

