Bose just laid a major smackdown on Beats, courtesy of a new deal with the NFL which bars any non-Bose headphones from being shown during interviews on NFL broadcasts.
The wide-ranging agreement covers TV interviews during training camps, practice sessions and, of course, game day — extending from prior to kickoff through 90 minutes after play has finished.
Beats has already responded with a statement, noting that, “Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual. Music can have a significant positive effect on an athlete’s focus and mental preparedness and has become as important to performance as any other piece of equipment.”
