Apple’s two latest ads in its expanding ‘Your Verse’ campaign tout the iPad as a content creation tool and instrumental part of the creative process. Calling them merely “ads” doesn’t actually do them justice, as they are much fuller stories than 30-second TV spots on Apple’s website.
Called “Orchestrating Sound” and “Exploring Without Limits,” the first narrative is a profile of renowned composer Esa-Pekka Salonen and how he uses the iPad to make symphonies. The second addition follows the deaf travel blogger Chérie King and how she uses the iPad on all of her trips around the world.
