By not bother sweating about the contracts with the labels until after the service was live and leveraging their massive Amazon S2 cloud server cluster for quick rollout, Amazon was able to leap-frog Apple and Google into the cloud with Cloud Locker, a stream-anywhere digital locker for multimedia files.
Now it looks like Amazon wants to try to do it again, this time with mobile payments, and while they may not beat Google and Apple to the punch on NFC, they’ve already got all the rest of the infrastructure in place to use the competition’s NFC chips when they finally start rolling out to handsets.