Apple will give iPhone 8 owners a taste of augmented reality. Photo: Gabor Balogh
The next big thing from Apple is probably a year or so away from its grand unveiling.
Apple has a host of engineers dedicated to building and testing different augmented reality headsets, and according to a new report, the crew is getting a lot more resources to turn it into a consumer product.
Apple's spaceship campus still isn't ready for its grand opening. Photo: Igor America
Apple employees are set to move into the Apple spaceship campus just next month, but based on the recent drone footage there’s still a lot of work to be done on Apple Park.
Crews can be seen finishing construction and landscaping work in the new aerial footage. While the tunnel, parking structures, fitness center and side buildings look nearly completely, the Steve Jobs theater doesn’t look ready to host a keynote yet.
Tim Cook has repeatedly dissed Microsoft’s Surface tablets by comparing them to a toaster-refrigerator, but during his trip to China this week the Apple CEO was forced to spend some up-close time with the convertible tablet.
Tim Cook and part of the Ofo team. Photo: Tim Cook/Weibo
Apple CEO Tim Cook is currently on another tour of China this week and is staying busy by visiting some of the hottest startups in the country.
This morning Cook paid a visit to bike-sharing startup Ofo which is already valued at $1 billion and counts Uber-rival/Apple-ally Didi Chuxing as one of its investors.
The spaceship is almost move-in ready. Photo: Duncan Sinfield
Apple is set to move into its new spaceship campus next month, but based on the latest drone video of the construction site, there’s still a lot of work left to do.
The grounds of Apple Park are still littered with construction crews working on everything from landscaping to solar panels. Tim’s big beautiful pile of dirt has been spread throughout the site and some new trees are finally being planted.
Does this mean the thermonuclear war is over? Photo: Amit Pradhan
Apple CEO Tim Cook appears to be open to a friendlier relationship with Google than Steve Jobs ever was. Cook got spotted dining with Google CEO Sundar Pichai at one of the top Vietnamese restaurants in Silicon Valley this week. What the two powerful tech leaders were discussing is still a mystery, though.
Are you ready for Apple to make Macs "pro" again? Photo: Cult of Mac
This week on The CultCast: Are you yearning for a more powerful Mac? Well, friend, Tim Cook is promising to make Apple “pro” again. We discuss! Plus: iPhone 8 ditching Lightning for USB-C; Spotify about to go Hi-Fi; why your next iPhone screen might read your fingerprints; and the best iPhone bumper case in the land!
Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code “CultCast” at checkout to get 10 percent off any hosting plan.
Tim Cook has pushed Apple to be one of the world's most environmentally friendly companies. Photo: Jim Merithew/Cult of Mac
Apple CEO Tim Cook made a special appearance during one of the first screenings of former vice president Al Gore’s new movie this week.
To kick off the Silicon Valley screening of Gore’s film, “An Inconvenient Sequel: Truth to Power,” Cook gave a short speech before the silver screen lit up. Tim praised Gore for his work on the movie which is a direct sequel to the Academy Award-winning documentary “An Inconvenient Truth” which highlighted the signs and dangers of climate change.
You still can't use the Oculus Rift on Mac. Photo: Jim Merithew/Cult of Mac
Mac users hoping to jump into the world of virtual reality will have to wait even longer than expected.
Oculus co-founder Nate Mitchell revealed in a recent interview that the company currently has no plans to bring Rift support to the Mac. Even though Mitchell himself is a MacBook Pro user, he says Apple’s machines don’t have the resources to deliver a premium experience
New beta software is out for Apple TV. Photo: Ste Smith/Cult of Mac
Apple seeded a new beta build of tvOS 10.2 to developers today, bringing a number of bug fixes and performance improvements to the Apple TV.
The new tvOS beta update comes just over a week after Apple released the last beta for tvOS 10.2. Because of the tricky installations requirements the beta is not available to public testers.
This is the last shareholders meeting at Apple's old campus. Photo: Ryan B/Flickr
Apple hosted its annual shareholders meeting today at the company’s headquarters in Cupertino where a number of new proposals were presented by investors before Tim Cook took questions from the audience.
During his Q&A session, Tim Cook discussed how Apple plans to fight for net neutrality. He also assured shareholders that Apple plans to come out with new products that appeal to professionals and creatives, but insisted that the Mac and iPad aren’t destined for a merger.
Buffett sure knows an opportunity when he sees one. Photo: Ste Smith/Cult of Mac
Warren Buffett’s investment firm Berkshire Hathaway has more that doubled its Apple share holdings this year — with its $17 billion share of Apple now representing Berkshire’s second biggest holding in a company.
In 2017 alone, the firm has purchased 120 million Apple shares.
“Remembering Steve, whose words and ideals will always inspire us,” Cook wrote. He then quoted a line from Jobs: “There is no reason not to follow your heart.”
Apple has criticized President Donald Trump’s decision to reverse a policy that allowed transgender students to use bathrooms according to the gender they identify as.
The controversial stance on bathroom usage was put in place by former President Barack Obama’s administration last May. At the time, it was hailed as a significant victory for transgender rights.
Apple doesn't have a fix, Cue says, but it is working on it. Photo: Recode
Eddy Cue has promised that Apple is working on a solution to keep fake news out of the Apple News app for iOS.
During an interview on Monday night, Cue said companies in the technology industry are responsible for ensuring their services are free from hoax stories.
The Circle looks a lot like Apple's spaceship. Photo: STX Entertainment
Ever wonder what would happen if Tim Cook decided to go evil and use everyone’s iPhone data for nefarious purposes?
That’s basically the plot of Tom Hanks’ new movie, The Circle, which is set at an infinite-loop-shaped campus in Silicon Valley where everything looks absolutely perfect from the outside (just like Apple).
Apple wants to tamp down on fake news. Photo: Jim Merithew/Cult of Mac
Alternative facts and fake news have become so pervasive in the the we consume lately that Apple CEO Tim Cook says it’s “one of today’s chief problems.”
During an interview this week in the U.K., Cook talked about the challenges tech companies face on how to combat stories that perpetuate false information without hurting the free flow of ideas on the internet.
The staff at the Apple Buchanan Street store give Tim Cook a warm welcome. Photo: Tim Cook/Twitter
Apple CEO Tim Cook’s tour of western Europe continued today with a pit stop at Downing Street to meet with U.K. Prime Minister Theresa May.
Cook was in the country to accept an honorary degree from the University of Glasgow, but took a break from the fun to discuss some serious topics with May, such as the impending Brexit and Apple’s investment in the country.
Tim Cook receiving his degree. Photo: University of Glasgow
During his visit to Europe, Tim Cook received an honorary degree from the University of Glasgow. Following the presentation ceremony, the Apple CEO took the opportunity to speak out against President Donald Trump’s currently suspended immigration order, which banned travel from seven Muslim-majority countries.
“We have employees that secured a work visa, they brought family to the U.S., but happened to be outside the U.S. when the executive order was issued and all of a sudden their families were affected,” Cook said, describing the situation as a “crisis.”
The site of Apple's spaceship campus back in 1961. Photo: Santa Clara Public Library.
When Steve Jobs and Steve Wozniak founded Apple way back in 1976, they had no idea how much their company would literally change the landscape of Silicon Valley, let alone the tech world.
Thanks to some old photographs of Cupertino, we can now see just how big of an imprint the Steves’ company has left behind.
Apple CEO Tim Cook will introduce the band Imagine Dragons Satuday at the LOVELOUD Festival in Utah. Photo: Jim Merithew/Cult of Mac
Apple CEO Tim Cook is set to receive one of the Newseum’s highest honors for his impact on creating technology that has revolutionized the way human’s communicate.
President Trump signing an executive order. Photo: The White House/Facebook
Apple will join other tech companies, including Alphabet, Facebook and Uber, in penning a letter opposing President Donald Trump’s controversial travel ban.
News of the letter comes shortly after an interview Apple CEO Tim Cook gave to The Wall Street Journal, in which he described the “heart-wrenching” messages he had received about Trump’s executive order, which potentially affects hundreds of Apple employees.
Check out the draft of the open letter to Trump below:
Tim Cook is living the Jetsons lifestyle — minus the jetpack and flying car — thanks to Siri and the growing number of HomeKit devices on the market.
The Apple CEO offered a rare glimpse into his private life Tuesday during Apple’s quarterly financial report, painting a picture of techno-utopian comfort and ease. It was Cook’s most personal world-beating earnings call ever, and it sent a message: Apple is serious about home automation.