wearables - page 5

If the rumors are true, Apple’s forthcoming purchase of Beats Electronics for $3.2 billion is all about one thing — making wearable technology fashionable.

Apple is poised to introduce a line of wearables that likely goes beyond the long-rumored iWatch. While the technology Tim Cook’s team is cooking up might be amazing, getting people to wear it — especially cracking the crucial mass market — will be one of the biggest challenges Cupertino has ever faced.

Injecting style into wearable tech notoriously difficult. Even Nike got flustered and discontinued its FuelBand fitness tracker. So far, no company has really cracked the code and turned gear into a fashion statement for the cool kids, with one giant exception: Beats, a phenomenally successful wearable technology brand that dwarfs the rest of the industry because it’s pulled off the hardest trick in the book.

In a blatant attempt to steal Apple’s thunder, Samsung has announced a conference to take place on May 28 — promising to kick start “a new conversation around health.”

Why is this stepping on Apple’s toes?

Because the very next week is Apple’s eagerly-anticipated Worldwide Developers Conference (WWDC) — where Apple is expected to introduce the first stages of its new health-tracking family of innovations, beginning with the Healthbook feature for iOS 8, and likely to later expand to include the iWatch.

LAS VEGAS — Rather than come out with a more casual-oriented wearable fitness tracker like everyone (and we mean everyone) else, Wahoo stuck to its athletic roots and took the more serious route of improving the heart-rate monitor strap and accompanying training software the company introduced a few years ago.

In fact, Wahoo has created three new versions of its Bluetooth HR strap. The company even tried to restructure the way athletes think about training with the new “burn or burst” approach for the Wahoo iOS app.

LAS VEGAS — It was only a matter of time before the behemoths of the fitness world jumped into the fitness-band fight; although considering Garmin has been making wrist-borne fitness gadgets for ages (in the guise of their Forerunner line) one might have expected their new Vivofit to have arrived much sooner.