You can encapsulate Apple’s approach to innovation in four words, according to a new profile of CEO Tim Cook: “Not first, but best.” It’s not a new sentiment, but Cook doubles down on it in a long magazine article that came out over the weekend, complete with interesting tidbits about his life and his journey with Apple, past and present.
And in a colorful side note: The man apparently loves Diet Mountain Dew. And yet Apple Park doesn’t stock it, so he doesn’t get to drink it as much as he used to. (Theory: Cook banned it himself in an act of self-discipline.)
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