The first big Apple ad of the holiday season is here just in time for Thanksgiving.
Apple published its holiday ad “Sway” to Youtube today. The whimsical ad features a winter holiday cityscape that transforms into something magical as a couple dance through it. Of course, they’re rocking AirPods and the iPhone X the entire time.
Check it out:
https://www.youtube.com/watch?v=1lGHZ5NMHRY
Previous holiday ads from Apple have also pulled on viewers heartstrings with more storytelling than the company’s usual ads. Last year’s ad featured a Christmas story with Frankenstein. Stevie Wonder starred in 2015 ad. The company may release other holiday commercials too over the next four weeks.
Buster Hein is a freelance writer who lives in Phoenix, Arizona. Twitter: @bst3r.
3 responses to “AirPods are the key to romance in Apple’s holiday ad”
Just emphasises that you can’t Airplay to two sets of AirPods at once, mind.
The day Apple decides to make these usable for those that have smaller ears is the day that sales will increase significantly. Apple has a one-size-fits-all paradigm which makes those with smaller ears look to other options. The worst part about it is that this is Apple — the better functionality for everyone company — and they can’t even design a set of AirPods with sizing in mind from large to small like every other company on the planet does. Silly Apple.
Sweet photography. I’ll be well impressed if this was shot on iPhone.