Each year, the lines for Apple’s iPhone become more of a circus. Last year, it was pro line-sitter Greg Packer at the head of the line, giving tons of TV interviews.
This year, app developer Dillon Horowitz has brought a cow, a calf and a goat to Apple’s flagship NYC store.
Horowitz is promoting his iPhone milking game: Talking Pals–Daisy the Cow!.
He brought the farmyard animals down from Woodstock, N.Y. It took him almost year to clear the paperwork for a permit.
The animals are parked across the street from Apple’s store in front of the Plaza Hotel. Horowitz is giving out the fresh milk and running a mini petting zoo. Bystanders are invited to milk the animals.
He’s not the only one who sees a marketing opportunity in the media attention directed at the iPhone 4S lines. Gazelle, a gadget recycling company, is sponsoring the first two people in line, who have been camping out for a couple of weeks. They reportedly just turned down $1,500 to relinquish their place at the head of the line.
Mashable: iPhone 4S: First in Line at NYC Apple Store Turns Down $1,500 [PICS]
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
Apple and Apple history
Steve Jobs, Jony Ive, Tim Cook and Apple leadership
Apple community
iPhone and iOS
iPad and iPadOS
Mac and macOS
Apple Watch and watchOS
Apple TV and tvOS
AirPods
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
4 responses to “Farmyard Animals Join iPhone 4S Line In NYC”
a year to complete paperwork to bring an animal along?
i think you can get a permit for a nuclear plant faster than that
No, that’s still Greg Packer.