I really love these poignant ads for the Brazilian iPad magazine app, Veja, all of which feature a single finger “dipped” in a different news story after loading up the app. A story about an oil spill features a digit dripping with crude, while a story about genocide coats the finger in blood. The effect is more subtle for the third ad, which shows a pruned finger being held up after a story on a flood.
Not only are these ads gorgeous to look at, but the dripping finger metaphor is a poignant one, not only for the way the iPad has changed the way many of us experience news, but for the immersive power of iOS as a whole.
Beautifully done. Here are the other two ads.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
2 responses to “These Poignant Ads Show Exactly How Immersive The iPad Can Really Be [Gallery]”
Simple and brilliant. I love it!
I’m waiting for the ad featuring a sewage disposal problem.