Apple has announced plans for its “biggest fundraising push yet” for this year’s World AIDS Day on December 1 — with a dedicated new section of the App Store, and plans to donate a portion of all sales on two of the year’s busiest shopping days.
“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” Tim Cook said in a statement. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact.”
“This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”
So how can you help?

