Apple used a giant glass Apple TV logo, colorfully lit and filmed in a studio, to create the new visual branding that will run before the streaming service’s shows.

The translucent logo seems to flip like the pages of a book, with colors changing all the while, in the mesmerizing video snippets.

“Many might assume the visual effects were made digitally, but in fact, it was all done practically using glass and captured in-camera,” Ad Age reported Wednesday.

A short behind-the-scenes video shows the extraordinary lengths the streamer and its storied ad agency went to create the striking visuals.

The first big sale on the Apple Watch Ultra 3 slashes the price of the rugged smartwatch to just $699.99. 

Apple unveiled the Ultra 3, which retails for $799, last September during its Awe Dropping event. This deal marks the lowest price we’ve seen yet on Apple’s high-end wearable aimed at extreme athletes (and people who just like its rugged looks and long battery life).

You’ll want to reset your iPhone if you’re trading it in, selling it or passing it down to another family member. There’s a right way and a wrong way to do it.

If you don’t fully reset the phone, it’ll still be locked to your Apple Account — and the phone will be effectively useless to anyone who tries to use it.

Follow along to make sure you reset your iPhone the right way.

Pebblebee Clip 5 marks a new generation of the Bluetooth tracker tag that’s now louder and brighter. That should help it compete with Apple’s AirTag, as both use the same Find My network.

There’s also an updated wallet-friendly version of the tracker, Pebblebee Card 5.

November 6, 2003: After porting iTunes to Windows, Apple sets a new record for digital music sales: a massive 1.5 million downloads in one week.

Bringing the iTunes Music Store to PC users opens up a new, lucrative market for Apple. The record-breaking sales clock in at five times more than the 300,000 downloads that peer-to-peer file-sharing service Napster achieved in its debut week (remember it?). And 1.5 million is more than double the 600,000 iTunes downloads per week Apple reported selling to Mac users prior to the Windows release.

Liquid Glass in iOS 26 brings dramatic change to the look of the iPhone user interface, so it’s no surprise that some people hate it. If it’s just not for you, the option to turn off Liquid Glass was added in iOS 26.1. And it’s easy.

The same setting is available in macOS Tahoe 26.1 and iPadOS 26.1, so you can turn off Liquid Glass on all your devices. Here’s how:

AI image generator Imagiyo lets you create all kinds of images — even NSFW ones. That’s how unbounded this new AI tool is.

It doesn’t matter if you’re designing for a business, crafting unique artwork, or just exploring the creative potential of AI, this powerful tool puts complete control at your fingertips. No subscriptions, no watermarks, no limits — just a simple, intuitive platform that transforms text prompts into stunning, high-quality visuals.

Right now, you can get lifetime access to Imagiyo for just $29 (down from $345). With this deal, the AI generator will let you create up to 250 images per month (including NSFW ones), in any resolution you choose. Unlike other AI image generators that lock features behind expensive monthly plans, this deal allows you to create professional-quality artwork (including for commercial use) without recurring fees.

Apple might address one of the biggest criticisms of its ultra-thin iPhone Air by adding a second camera to the next-generation model, according to a new leak Thursday from a reliable source with knowledge of the company’s supply chain. Unfortunately, it looks like the new addition to the iPhone Air will be a wide-angle camera, not the popular telephoto found in iPhone Pro models.

However, if the dual-camera system materializes, it would make the iPhone Air a more compelling option for users seeking an ultra-thin device without sacrificing essential photography features.

Google Chrome is getting a dedicated AI Mode button on iOS and Android. AI Mode is an AI-powered search solution from Google; think of it like the company’s take on ChatGPT.

Google rolled out AI Mode in Chrome for Windows and Mac earlier this year. 

Google will integrate AI into Google Maps to make navigation even better. With Gemini integration in Google Maps, you’ll gain access to a smart co-passenger on your phone that can help you reach your destination easily.

Thanks to Gemini’s AI prowess, Google Maps can now proactively notify you of traffic disruptions. Or help find a fuel stop — all hands-free and through a natural conversation.

If you value intuitive design and smart learning tools, the Qlango language learning app might be your new favorite way to tackle a foreign language. This gamified app offers lifetime access to a whopping 71 languages for just $31.97 (regularly $119.99).

Yup, with just a one-time payment, a world of international vocabulary is available at your fingertips.

The brains behind the upcoming AI-enhanced version of Siri will reportedly be provided by Google, not Apple’s own tech. For a hefty price.

Google’s software will supposedly run on Apple servers, so user data isn’t being handed over to Google.

For millions of iPhone users, Apple’s CarPlay marries basic transportation with a satisfying technology experience for navigation, entertainment and more.

But an expert’s new report points to troubling reasons why CarPlay’s days may be numbered, thanks to a growing automotive industry profit motive. Yes, of course, it’s all about money. 

My favorite change in iOS 26.1 has nothing to do with Liquid Glass, though cosmetic tweaks to the glossy user interface have drawn the most attention in the latest OS update. To me, the biggest improvement is the option to disable the Lock Screen swipe to open the iPhone’s Camera app.

I frequently pull out my iPhone to find the Camera app has been running in my pocket, draining the battery. It’s that damn Lock Screen swipe at fault. If this happens to you, too, here’s how to disable it in iOS 26.1.

November 5, 2009: Fortune magazine names Steve Jobs “CEO of the decade.” The accolade comes just four months after Jobs returned to Apple after undergoing a liver transplant.

The business publication credits Jobs with transforming multiple industries, as well as continuing Apple’s meteoric rise. These achievements seem particularly noteworthy considering the tough economic conditions of the 2008 financial crash.

Nomad launched updated versions of its Stand One and Stand One Max wireless chargers Tuesday, bringing support for the new Qi2.2 standard. It enables 25W fast charging for compatible iPhones. The upgrade matches the charging speeds of Apple’s latest MagSafe chargers and represents a significant improvement over the 15W charging supported by previous Qi2 models.

This grade-A refurbished first-gen Apple Pencil comes with a USB-C adapter and costs just $44.99. It gives iPad owners powerful drawing, writing and productivity features, without the full retail cost of the latest models.

Check compatibility below to see if this stylus will work with your iPad. If it does, get ready to save!

Apple makes some of the best tech products in the world — beautifully designed, powerful and reliable. But even the best stumble sometimes.

Over the years, I’ve used plenty of Apple devices that looked great on paper but turned out to be frustrating in practice. Here are the ones that made me question Apple’s “it just works” mantra.

A day after releasing iOS 26.1 to the public, Apple seeded the first beta of iOS 26.2 to developers on Tuesday. The next major point update to iOS 26 packs several big changes and expands the availability of some features to the European Union. 

Below is everything new in iOS 26.2 beta 1.

The M3 Ultra-equipped Mac Studio is among the most powerful Macs you can currently buy. Despite featuring faster cores, Apple indirectly confirmed it will not launch an M4 Ultra chip. 

This won’t be the case with the M5, as the company reportedly plans to launch an M5 Ultra-powered Mac Studio in 2026.

Want to customize your Mac? MacPilot shows you how to tap into macOS’s Unix underpinnings to deliver under-the-hood tweaks and customizations that will make your Mac life simpler.

For a limited time, you can get lifetime access to MacPilot for just $27.97 with code UPDATE (regularly $99).

Apple’s nifty new feature that lets AirPods translate speech in real time will reportedly become available to EU residents while they’re in Europe next month.

That will put an end to an odd situation: Currently, non-Europeans can use the AirPods Live Translation feature while in Europe, and EU residents can use it when traveling outside the European Union but not within the EU.

iOS 26.1 arrived on Monday, but Apple always keeps pushing ahead. As a result, iOS 26.2 beta 1 reached developers Tuesday.

The same goes for iPadOS 26.2 beta 1, watchOS 26.2 beta 1, tvOS 26.2 beta 1 and visionOS 26.2 beta 1. However, macOS Tahoe 26.2 beta 1 did not arrive with the rest.

Getting an iPhone case has never been more important with the new iPhone 17 Pro and iPhone Air models seemingly quite susceptible to scratches. Fortunately, deals save you up to 26% on the full range of official Apple cases for the new models: bumper case, silicone case and clear case (just not TechWoven).

An iPhone case is always a good idea, especially with these deals. But don’t delay — the savings are available for a limited time.

Apple is working on its first low-cost laptop, a strategic departure from its traditional premium approach that could shake up the education and entry-level PC markets, according to a new report. And some responses on social media suggest the PC industry is, indeed, “freaking out” over it.