January 22, 1984: Apple’s stunning “1984” commercial for the Macintosh 128K airs on CBS during the third quarter of Super Bowl XVIII. Its dystopian theme and epic visuals pitch the Mac as a revolutionary computer coming to smash the status quo.
Probably the most famous TV ad for a computer in history, the commercial is directed by Alien and Blade Runner helmer Ridley Scott. It reaches millions of viewers during the big game. However, it very nearly didn’t air at all.
January 21, 2015: Months before the first Apple Watch goes on sale, users get a glimpse at what playing games might look like on the smartwatch. Thanks to Apple making the WatchKit API available to third parties, game developer NimbleBit releases a mockup of Letterpad, its simple, work-in-progess word game.![Clip-on earbuds excel at comfort but fit can mess with sound quality [Review] ★★★☆☆ Edifier Comfo C earbuds review](https://cultofmac.lh2.online/wp-content/uploads/2025/01/Edifier-Comfo-C-earbuds-marble.jpg)
January 20, 1985: Attempting to build on the triumph of the previous year’s “1984” Macintosh commercial, Apple deploys another dystopian Super Bowl commercial. The new Apple ad, titled “Lemmings,” promotes the company’s upcoming business platform, called The Macintosh Office.
January 19, 1989: Apple introduces the Macintosh SE/30, arguably the greatest of the classic compact Macs with black-and-white screens.
January 18, 1983: Computer manufacturer Franklin Electronic Publishers takes the wraps off its Franklin Ace 1200 computer, an unauthorized Apple II clone that triggers an important legal battle.