Practice, practice and practice more. According to some observers, Steve Jobs labors over every slide, each one “written like a piece of poetry.” Jobs has been known to spend hours upon hours over many days rehearsing every section of his keynotes. Nothing is left for granted. Jobs make a presentation look effortless because he has spent hours preparing it.
Carmine Gallo is the author of The Presentation Secrets of Steve Jobs. He is the communication skills coach for the world’s most admired brands, including IBM, Nokia and Chase. He writes a weekly leadership and communications column for BusinessWeek.com. More about Carmine Gallo at his Gallo Communications website.
