“If the hardware is the brain and the sinew of our products, the software is their soul,” says Steve Jobs. “This year, we’re here to talk about the soul across three separate products.”
Those three things? Lion, iOS 5 and iCloud.
“Let’s start with Lion,” says Jobs, making way for Phil Schiller and Craig Federighi to take the stage.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
